A Critical Review of Digital Marketing: Effect of Flow and Impulse Buying
Rahmawati Azizah MT dan Ria OctaviaProgram Studi Manajemen Sekolah Tinggi Ilmu Ekonomi Al-Madani, Bandar Lampung, Indonesia Abstrak : This study aims to examine the influence of user belief on flow, willingness to buy on flow, and flow on impulse buying Read more